At the 2025 NADA Conference, held at the New Orleans Convention Center just one week before Super Bowl LIX arrived in town, Manheim Auto partnered with Frenchy to infuse their brand presence with the vibrant energy of New Orleans. Frenchy was commissioned to design the creative direction for an exclusive t-shirt giveaway, featuring his signature line art style on a black canvas, brought to life with the vibrant colors of Mardi Gras. The design was both bold and celebratory, capturing the spirit of the city and the energy of the event. Frenchy also painted live at the conference, creating a full-scale rendition of the artwork in real time, transforming the Manheim booth into a dynamic, art-in-motion experience that stood out as one of the highlights of the show.